PRIVACY NOTICE

Revised 07/24/2025

This Privacy Notice explains our (“Company”) practices regarding personal information and your use of our website, including any content, functionality, and services offered on or through the website (collectively, the “Services“). This page is used to inform visitors regarding our policies concerning personal information. By using the Services, you acknowledge that you have read this Privacy Notice and consent to our privacy policies as described in this Privacy Notice.

If you are a resident of the State of California, please also read Notice to California Residents below to understand additional rights that may be applicable to you. If you are a resident of Canada, please also read Notice to Canadian Residents below to understand additional rights that might be applicable to you.

Information Collection and Use

This Privacy Notice explains:

• Information we gather;
• How we gather information;
• How we use information;
• With whom we may share information;
• Security of information;
• Storage of information;
• Do not track;
• Notice to California residents;
• Notice to Canadian residents
• Third-party websites;
• Amendments;
• Users under the age of eighteen;
• Jurisdiction; and 
• Contact information.

Information We Gather

We may collect two types of information from users: (1) “personal information” and (2) “non-personally identifiable information.”

“Personal information” is information that directly or indirectly identifies you personally, and may include your name, address, telephone number, email address, position or title and company name. It also includes any information about you that is associated with such information.

“Non-personally identifiable information” is information that can’t be used to identify you personally and may include technical information, such as aggregated tracking information derived mainly by tallying page views throughout the Services, or aggregated demographic information. 

How We Gather Information

Directly From You

You may request information about our sites and services and provide your company, name, address, telephone number, email address and possibly other information of your choosing. 

Information Collected Using Technology

We may place a text file called a “cookie” in the browser files of your computer (if you or your browser accept the cookie) to collect information about your activity on the Services. You can refuse cookies by turning them off in your browser but if you do, you may not have access to some areas or personalized features of the Services. You may also set your browser to warn you before accepting cookies.

We gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, clickstream data, and other technical data.

How We Use Information

Personal Information.

We use personal information to provide our Services, improve and develop new services, protect the security of our services, fulfill visitor requests, and to comply with legal or compliance obligations. For example, we may use personal information: to provide information to visitors who expressly request information; to comply with law, or in the good faith belief that such action is necessary to conform to the requirements of law, or comply with legal process served on us, and to protect and defend our rights or property, including our rights and property and our websites, or act in urgent circumstances to protect the personal safety of you and our other visitors; and to protect against fraud or potential fraud.

Non-Personally Identifiable Information.

We may also use non-personally identifiable information for any lawful purpose. For example, we may use non-personally identifiable information to analyze trends, to administer the Services, to understand how users move around the Services, and to gather generalized information about our user base. 

With Whom We May Share Information

We may share personal information with third parties who perform services on our behalf, including our technology providers, administrative personnel and providers and professional advisors. Company maintains contracts with these third parties restricting their access, use and disclosure of personal information.

We may disclose information if we have a good faith belief that disclosure is necessary by law or the legal process, to protect and defend our or others’ interests or property, or to enforce agreements you or our clients enter into with us. Company may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In the event Company goes through a business transition, such as a merger, acquisition by another company, or sale of all or substantial portion of its assets, your personal information will likely be among the assets transferred.

We do not otherwise sell or share (within the meaning given to such terms under the CCPA) your personal information with third parties without your consent, except as required by law.

Security of Information

We follow generally accepted industry standards to protect information we gather or information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

If we learn of a breach of our security system or processes, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Services, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services. In the event of a breach, we may post a notice on the Services and/or send you an email to your email address, if you provided us your email address.

YOU MAY HAVE ADDITIONAL RIGHTS TO RECEIVE WRITTEN NOTICE OF SECURITY BREACHES UNDER APPLICABLE LAW OF YOUR JURISDICTION.

Storage of Information

We retain personal information for so long as reasonably necessary to fulfill the purposes for which the data was collected and in compliance with applicable laws. The criteria used to determine retention periods include: how long the personal information is needed to fulfill the purpose for which it is collected; the type of personal information collected; and whether we are subject to a legal or contractual obligation to retain the information including, but not limited to any applicable statute of limitations periods.

Do Not Track

Our Services does not respond to “do not track” browser signals. Depending on the browser you are using, you may be able to choose to block third party cookies or browse in a private browsing mode. Our Services is accessible even when private browsing is turned on. The information we collect is governed by this Privacy Notice.

Notice to California Residents

This section applies solely to individual residents of the State of California and describes how we collect, use, disclose, and otherwise process their personal information (as defined in the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act (“CCPA”)). For the purposes of this section, personal information does not include deidentified, aggregated, or anonymized information that is maintained in a form that is not capable of being associated with or linked to you or a particular household and publicly available information from government records.

Sources of Personal Information

As described further in the “How We Gather Information” section of this Privacy Notice, we collect information from you when you provide it to us and automatically using cookies and other technologies. 

Purposes for Collecting Personal Information 

We collect, use, and disclose personal information about you for the business and commercial purposes further described in the “How We Use Information” section of this Privacy Notice.

Collection, Disclosure, and Sale or Share of Personal Information

As described in the “How We Use Information” and “With Whom We Share Information” section of this Privacy Notice, we share personal information with our technology providers, administrative personnel, parents and subsidiaries (“Affiliates”), service providers and professional advisors that help us operate the Services and our business. We may also share personal information with a variety of third parties, including if we are subject to certain corporate transactions or reorganizations; to comply with law or to protect our rights or the rights and safety of others; or for other purposes otherwise disclosed or for which you have consented. 

For the purpose of this section, when we use the term “third party” we mean entities that are not service providers or contractors providing services on our behalf and that are not entities with whom you interact with directly. 

In the last 12 months, we have collected each of the categories of personal information noted below and disclosed it, for a business purpose, to the categories of recipients in the table. We do not sell or share your personal information as “sell” and “share” are defined under CCPA. 

Category of Personal Information	Categories of Recipients to Whom Personal Information Is Disclosed for Business Purposes
Identifiers, such as name, email address, online identifiers and other information.	Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies
Internet/Network Activity Information, such as browsing history, search history, IP address, Device Information, and log and analytics data.	Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies
Geolocation Data, such as location information from your device or estimated based on your IP address.	Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies
Other Personal Information, such as information you submit to us.	Service Providers and Contractors, such as Analytics Vendors, Law Enforcement, Affiliates, Regulatory Bodies, Government Authorities, Government Agencies

We do not use or disclose Sensitive Personal Information outside of the permitted purposes set forth under Section 7027(m) of the CCPA regulations.

California Residents – Your Privacy Rights

You will not receive discriminatory treatment by us for exercising your privacy rights conferred on you by the CCPA.

As a California resident, you have certain additional rights regarding your personal information, pursuant to California law, which may be subject to limitations or exceptions. These include the rights to:

• Right to Know: Receive a list of the categories of personal information we have collected about you; receive a list of the categories of sources from which your personal information was collected; receive a list of the categories of your personal information that we have disclosed, collected or sold for a business purpose; receive a list of the categories of third parties to whom your personal information was disclosed, collected or sold for a business purpose; know the business purpose for collecting your personal information; know if personal information was collected from sources other than from you and the categories of sources from which the information was obtained.
• Right to Know Specific Pieces of Information: Receive a copy of specific personal information we collected and for what purposes in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible.
• Right to Correct: Request that we correct your inaccurate personal information maintained by us.
• Right to Request Deletion: Have your personal information deleted by us and direct our service providers to delete your information. However, it may be retained pursuant to an allowed exception if applicable.

How to Exercise Your California Privacy Rights

Please submit your request for information or deletion of information concerning you as noted below. In order to provide you with your requested information or to delete the information which we have concerning you, we must be able to verify that you are the person requesting the information or deletion. With your request please provide at least two items of information which you have previously provided to us for us to use for verification of your identity. If this is not sufficient, we will contact you for additional means of verification.

If you wish to submit a verifiable consumer request on behalf of another individual, we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf. For requests to know, access, correct or delete personal information, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this Privacy Notice, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf. 

To exercise the rights described above, please submit a request to us by either email at [email protected] or by mail at  

Resort Data Processing
Attn. Compliance CCPA
540 Devall Drive, Suite 301
Auburn, AL 36832

Notice to Canadian Residents

This section applies solely to residents of Canada.

We collect, use and disclose personal information with your consent, except as otherwise permitted or required by law. Consent can be express or implied, depending on the circumstances. You may withdraw your consent at any time, subject to contractual and legal restrictions and reasonable notice.

We and our service providers may process and store your personal information outside of your province of residence and outside Canada. In addition to the security measures described above, we limit access to personal information within our organization, to those of our personnel who require access for the purposes of performing their job responsibilities. This may include individuals in marketing, sales, IT, finance, legal, and audit departments. We also have policies and procedures in place that are designed to facilitate our compliance with this privacy notice and applicable laws, including regarding retention of personal information, access to personal information, and the handling of complaints.

You have the right to request access to your personal information in our control, and to request that any inaccurate or out of date information be rectified. You also have the right to request information about how we have handled your personal information. In certain circumstances, you may also have the right to request that we transfer personal information that we have collected from you to another organization. These rights are subject to applicable restrictions, and we may take steps to verify your identity before responding. To exercise any of these rights, please contact our privacy officer at [email protected] .

Third-Party Websites

The Services may contain links to third-party websites. While we endeavor to work with third parties that share our respect for user privacy, we are not responsible for the websites or privacy practices of such third parties. 

We do not endorse these third parties, their content, or any products and services they offer. You are responsible for knowing when you are leaving the Services to visit a third-party website, and for reading and understanding the terms of use and privacy policy statements for each such third party.

Amendments 

Please note that we may update this Privacy Notice without notice from time to time by posting the updated terms on the Services. You are responsible for periodically reading this Privacy Notice. If you use the Services after we have updated this Privacy Notice, you acknowledge that you have read the updated policies and consent to our revised privacy policies.

Users Under the Age of Eighteen

The Services are not intended for, and we do not offer Services directed at, users under the age of eighteen (18). 

Jurisdiction

If you are an individual from Canada, European Union, United Kingdom, Iceland, Lichtenstein, Norway or any other jurisdiction with laws or regulations governing personal information collection, use, and disclosure that differ from United States or Canadian laws, please be advised that we may store the information we collect in the United States or in other countries where we or our third-party service providers have operations. Personal information may also be transferred from the country of your residence to other countries, including the United States.

Contact Information

If you have any questions or suggestions regarding our Privacy Notice, please contact us at [email protected]