Internet Reservation Module (IRM.Net) Overview

Current IRM Customers Upgrading to IRM.Net Click Here

Some of our customers have really outdone themselves with their marketing site in conjunction with IRM.Net. To see some customer websites that really look great and to see what IRM.Net can do for you, see IRM.Net Customer List.

RDP's Internet Reservation Module (IRM.Net) can display current rate and availability information on your marketing website, as well as allow guests, travel agents, groups and wholesalers to make reservations. Reservations are stored immediately in the RDP database, providing true last room availability. All reservations made via the IRM.Net are completely commission free. The average RDP customer generates over $200,000 per year in additional bookings with the IRM.Net. Topics covered in this document include:

IRM.Net Integration with your Marketing Site
Commission-Free Reservations
Access for Owners, Agents, Groups & Wholesalers
Internet Booking and the Global Distribution System
Features for Vacation Rental and Condo-Hotel Owners

Sends E-Mail Confirmations
Improving the Visibility of Your Marketing Site
IRM.Net Security - SSL Certificate
Additional Links for the IRM.Net
IRM.Net Customer List

IRM.Net Demonstrations	Other IRM.Net Information
Condo-Hotel Vacation Rental Timeshare / Fractional Ownership Hotel / Resort Campground	Internet Reservation Module Overview Sample IRM.Net Screens IRM.Net Knowledge Base Articles Owner Access via IRM.Net Virtual Store IRM Customer List

IRM.Net Integration with your Marketing Website

IRM.Net is designed to be seamlessly integrated with your marketing website to provide the guest with a consistent look and feel and to maximize your revenue. The diagram below explains the integration process. For a demonstration, please see IRM.Net Demonstrations Integrated with Marketing Websites.

The flow of events when a guest, travel agent, group member or condominium owner makes a reservation on IRM.Net is as follows:

Step 1 Guest Browses Marketing Site	The guest, group member, or travel agent uses a browser to find your marketing website, which can be located anywhere in the world. See Improving the Visibility of Your Marketing Website.
Step 2 Guest Displays Rates & Availability	At various locations in the marketing website links can be added to display rates and availability or to "Make Reservation Now". The IRM.Net fetches the current rates and availability from the RDP database and they are displayed on your marketing website. See IRM.Net Demonstrations Integrated with Marketing Websites below.
Step 3 Guest Books Directly into RDP	The guest can make a reservation using your marketing website, with an optional credit card deposit. Reservations are stored immediately in the RDP database, just as if they were entered by a reservationist at the property. The guest can print a confirmation using their browser. An E-Mail confirmation (see sample) is also automatically sent to the guest and to someone at your property.
Integration of Internet Reservations to your Marketing Website	Contact Joe Pawlak Phone: 303-968-6825 RDP has released a new version of the Internet Reservation Module called IRM.Net, which is designed to fully integrate with your Marketing Website. We have partnered with GuestStream to help provide our customers the highest level of integration. If you are interested in upgrading to IRM.Net and full marketing website integration, please contact GuestStream for a proposal.

IRM.Net Demonstrations Integrated with Marketing Websites

IRM.Net is designed to be seamlessly integrated with your marketing website to provide the guest with a consistent look and feel and to maximize your revenue. The links below are available to demonstrate this integration. Please note that once you purchase IRM.Net, you will have a great deal of flexibility to change the appearance to match your website - these are just samples.

IRM.Net Demonstrations	Other IRM.Net Information
Condo-Hotel Vacation Rental Timeshare / Fractional Ownership Hotel / Resort Campground	Internet Reservation Module Overview Sample IRM.Net Screens IRM.Net Knowledge Base Articles Owner Access via IRM.Net Virtual Store IRM Customer List

Commission-Free Reservations 24 Hours a Day, 365 Days a Year

All reservations made via the IRM.Net are completely commission free - no payments to RDP or any other entity are applied. Think of the IRM.Net as a reservations department that works 24 hours a day, 365 days a year, for free! With the IRM.Net, dozens of guests can check availability simultaneously at any time of day or night. There are never any busy signals or the situation where a call back is required. RDP has now installed over 300 copies of the IRM.Net, and almost all of our customers are amazed that they can close their reservations department at 6:00 P.M. and return in the morning to find new reservations in their system. The IRM.Net works while everybody else at the property sleeps!

Direct Access for Guests, Owners, Travel Agents, Groups & Wholesalers

The IRM.Net contained within your marketing website can be used by guests, owners, travel agents, groups & wholesalers simultaneously to check rates and availability and make reservations. When the IRM.Net is used from your marketing website to check availability and book a reservation, several advantages are seen over hospitality booking websites:

No transaction fees (15-25% savings)
The reservation entered is immediately placed into your reservation database; there is no manual input or interface required
You do not have to maintain a separate room block, allowing for last room availability
There is no risk that the guest will see one of your competitors - the only site on the IRM.Net is your site!

Please use the links below for more information about direct Internet Access using the IRM.Net:

Other Internet Booking Websites and the Global Distribution System (GDS)

The IRM.Net is designed to work with, not replace, other Internet booking websites, such as Expedia. At RDP we believe in the following approach to Internet reservations:

Use the IRM.Net integrated into your marketing website to capture as many Internet reservations as possible, as there are no booking fees associated with IRM.Net direct reservations. For example, use RDP's Frequent Guest Program to encourage repeat guests to "book directly" or RDP Email Marketing. See, Improve your website's visibility.
Encourage home/condominium owners to use the IRM.Net for owner and guest reservations, printing owner statements, owner calendars, work orders, and more. See Owner Internet Access.

The diagram below shows how GDS powered websites, guests, owners, travel agents, and groups can all make reservations simultaneously on the Internet.

Features for Vacation Rental and Condo-Hotel Owners

The goal of RDP’s Owner Internet access is to identify all requests from owners that generate calls to management and move these functions to the Internet. Owner Internet access capabilities include:

Secure, commission-free owner Internet access 24 hours/day, 365 days a year direct to your database

Owner and Guest of Owner Internet Reservations
Owner calendar can be viewed, changed, and printed up to four years in the future
View or print all past Owner statements on Internet in Adobe PDF format
Owners can review work orders for their units including complete detail
Owners can request housekeeping and specify requests using the Internet
Owner mass e-mail marketing and newsletters
Complete property descriptions with pictures
Commission free reservations using the Internet Reservation Module (IRM.Net) for paying guests, groups, travel agents
Sell additional guest services (packages, golf, gift items etc.) with the Guest Itinerary and Concierge module
Additional reservation charges are allowed (booking fees, cleaning fees, etc.)
All Owner Internet Access flows automatically to the Trust Accounting system

Owner Internet Access Capabilities

The Average RDP Customer Generates over $200,000/year in Internet Bookings

The average RDP customer with the IRM.Net has generated $200,000 per year in bookings with the Internet Reservation Module (IRM.Net). The number of reservations made via electronic distribution channels continues to increase. Currently, 20% of all reservations are made through the Internet, and this percentage increases every year. With 20% (or more) of reservations via the Internet, imagine the implications of your property not being connected. A guest may find you and your competitors websites, but if the potential guest cannot book your property online, a reservation will be made at your competitor's property.

Automatic E-mail Confirmations in Adobe and Other Formats

The IRM.Net automatically sends e-mails to all guests, owners, travel agents, and groups who make reservations. You have complete control over the text, fonts, pictures, and graphics that appear on the confirmation, which can be sent to the guest in Adobe format or other formats.

Improve the Visibility of Your Marketing Website

Since the IRM.Net that is integrated into your marketing website does not have any associated booking fees, it makes sense to drive as many potential guests as possible to your marketing website to make reservations. A few possible ways to increase website traffic are presented below:

Encourage repeat guests to "Book Direct" with the IRM.Net	Customers should do everything in their power to encourage repeat guests to book directly using our marketing website. Some tips: Put the URL of your marketing website on all materials given to the guest RDP's Frequent Guest Module encourages guests to book directly. Use direct e-mail to offer special deals and programs to past guests. Mass e-mail capabilities are included with the RDP System that link directly to your marketing/IRM.Net website. Some RDP customers offer a lower Internet-only rate. The cost savings of the fully automated IRM.Net versus a phone call to an operator can more than make up the difference in price. There are never busy signals with the IRM.Net and it is open 24 hours a day.
Improve Website Search position in Google, Yahoo, etc.	One of the keys to increasing the number of Internet reservations is to improve the visibility of your marketing website. Some ideas: Hire an internet expert to improve your marketing website's natural location in search engines. Natural location refers to the non-paid search order. The tricks to improving natural placement change often and must be revisited. Move marketing dollars from traditional advertising, such as newspaper and magazine, to pay-per-click in Google, Yahoo, etc. Use cross-listing with as many other websites as possible such as your local Chamber of Commerce. RDP offers a free link to our Customer List.

Encourage repeat guests
to "Book Direct"
with the IRM.Net

Customers should do everything in their power to encourage repeat guests to book directly using our marketing website. Some tips:

Put the URL of your marketing website on all materials given to the guest
RDP's Frequent Guest Module encourages guests to book directly.
Use direct e-mail to offer special deals and programs to past guests. Mass e-mail capabilities are included with the RDP System that link directly to your marketing/IRM.Net website.
Some RDP customers offer a lower Internet-only rate. The cost savings of the fully automated IRM.Net versus a phone call to an operator can more than make up the difference in price. There are never busy signals with the IRM.Net and it is open 24 hours a day.

Improve Website Search position in Google, Yahoo, etc.

One of the keys to increasing the number of Internet reservations is to improve the visibility of your marketing website. Some ideas:

Hire an internet expert to improve your marketing website's natural location in search engines. Natural location refers to the non-paid search order. The tricks to improving natural placement change often and must be revisited.
Move marketing dollars from traditional advertising, such as newspaper and magazine, to pay-per-click in Google, Yahoo, etc.
Use cross-listing with as many other websites as possible such as your local Chamber of Commerce. RDP offers a free link to our Customer List.

IRM.Net Security - SSL Certificate (Secure Socket Layer)

Security is an important concern for anyone using the Internet. With over 300 installations of the IRM.Net, there has never been a breach into the RDP Data Server from the IRM.Net. The IRM.Net uses a secure communication method that encrypts critical data, such as the customers credit card number. For more information please see Installation of Secure Socket Layer (SSL) Certificate.

Sample Screens

A few sample screens from the Internet Reservation Module are below. See Additional IRM.Net Sample Screens