12/17/2009 - RDP has released the IRM Analytics &
Campaign Management module, a powerful add on to the
Internet
Reservation Module (required), which includes the following capabilities:
Track All Website Activity (Hits) to IRM.Net
The IRM.Net Analytics & Campaign Management module can track all
website activity to IRM.Net, even if the guest does not complete the
reservation. The diagram below shows the process:
| Sample of All Traffic Sources Report |
 |
- Create a free Google Analytics account. See
Google Analytics.
- RDP installs the IRM.Net Analytics & Campaign Management
module on your IRM.Net server, which includes special
programming to interface directly with your Google Analytics
account.
- The guest can use a variety of web browsers and start
directly with your marketing website or with any other website,
such as Google, Yahoo, your chamber of commerce, etc.
- When the guest selects the option for "reservations", the
IRM.Net retrieves rates and availability. Google Analytics
tracks all pages visited, how long the guest spent on the page,
and other information.
- If the guest completes the reservation process, IRM.Net
stores the reservation immediately in the RDP database on your
data server. IRM.Net also passes the total revenue
information for that reservation to Google Analytics to provide
accurate Google reports.
- The RDP
Source of Business report shows all reservations, sorted by
source code.
Create and Track Marketing Campaigns and Promotions
The IRM.Net Analytics & Campaign Management module allows you
to create and track marketing campaigns and promotions. When
the guest makes a reservation on IRM.Net, they can enter the promotion
code. The following items control the promotion code:
| Field Name |
Sample Data |
Explanation |
| Promotion Name |
Christmas Special |
The name of the promotion appears on RDP reports
and the Reservation Inquiry screen. |
| Promotion Code |
P1234 |
A promotion code can be entered by the guest on the
IRM.Net or passed. |
| Rate Plan |
10DC |
The 10DC rate plan ("10 percent discount"
is
used for this promotion). |
| Start Date |
12/15/2010 |
The guest cannot use the promotion code on IRM.Net
before the start date. |
| End Date |
12/31/2010 |
The guest cannot use the promotion code on IRM.Net
after the end date. |
| Source of Business Code |
CS |
RDP has many source of business reports. This
promotion is coded to the "CS" category |
Promotion Codes Automatically Sent
From Online Advertising
The IRM.Net Analytics & Campaign Management module allows
promotion codes to be passed from online advertising to to IRM.Net.
For example, you might buy an ad on your chamber of commerce
website, and advertise your "Christmas Special - click here to save
10%". This hyperlink can automatically pass the promotion code
to IRM.Net, which is then tracked on Google Analytics and RDP
source-of-business reporting.
Track Google Pay-per-click Advertising by Ad
The IRM.Net Analytics & Campaign Management module allows you to
track how many reservations are made for each keywords purchased in
a Google Pay-per-click campaign. The process is as follows:
- Establish a Google Pay-per-click account and purchase
various keywords.
- When the guest uses one of your keywords from Google, the
keyword is passed to IRM.Net Analytics.
- Various reports show all activity to IRM.Net for each
keyword, including total traffic and reservation revenue.
| Sample Ad |
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Other Internet Reservation Module Links
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IRM.Net Demonstrations |
Other IRM.Net Information |
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